I'd love to do more of my shopping in the Co-op because the retailer often takes the lead in ethical issues that apply to the grocery trade. But I have to watch the pennies and it seems consistently more expensive than other supermarkets even though it doesn't have that Waitrose air of poshness. Surely with the scale of their operations the Co-op should be able to negotiate prices from suppliers than are just as keen as those agreed by their competitors. So why are they so dear? I'm curious to know.
If it's because they treat their suppliers more fairly than other supermarkets, pay smaller suppliers fairer rate or give their staff better terms and conditions then maybe higher prices are justified. But on the other hand it seems that people who rely on the Co-op for the bulk of their shopping may be those who don't have transport to get to the bigger out of town supermarkets. Aren't they likely to be people who are less well off who are the most at need of access to well priced food?